Nalina Moses

ARCHITECT, WRITER, CURATOR

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Watching the first episode of BBC's Broadchurch, it was a bit of let-down to see the citizens of this English seaside town living just like Americans: driving around in the same cars, using the same kitchen appliances, and carrying the same smartpho…

Watching the first episode of BBC's Broadchurch, it was a bit of let-down to see the citizens of this English seaside town living just like Americans: driving around in the same cars, using the same kitchen appliances, and carrying the same smartphones.  Only the characters’ accents, and the dramatic (and perilous) cliffside beaches give the setting away.  That and the sight of two detectives walking along the boardwalk eating soft-serve vanilla cones with chocolate bars sticking out of them like swizzle sticks.  Their conversation ends when one tosses his in the rubbish bin and stomps away, shouting, “Thanks for the 99.”

A “99” is a vanilla ice-cream cone that’s adorned with a special, shorter version of the Cadbury Flake bar, and can also refer to that special Flake bar itself.  There’s something a little goofy about sticking a candy bar into a cone instead of sprinkling its crumbs (or flakes) on top, or blending it all together.  But the 99 can be executed in some stylish variations, like setting the chocolate at a rakish angle, or tucking it straight up-and-down just below the ice cream’s top swirl.  It’s a charming eccentricity.

August 24, 2013 by Nalina Moses
August 24, 2013 /Nalina Moses /Source
FOOD, ice cream, Cadbury, CHOCOLATE, 99
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In a startling episode of last season’s Mad Men, ad executive Don Draper sabotages a pitch to Hersheys by explaining that their chocolate bar is so deeply linked to everyone’s idea of childhood that there’s really no need to advert…

In a startling episode of last season’s Mad Men, ad executive Don Draper sabotages a pitch to Hersheys by explaining that their chocolate bar is so deeply linked to everyone’s idea of childhood that there’s really no need to advertise.  For a Brasilian friend it’s Amor pacoca candies that remind her of childhood.  They’re made from a mixture of ground peanuts and sugar that’s pressed into a block the size of a matchbox and wrapped in wax paper.  The candy stays firm until it’s handled, when it crumbles like sawdust.  It’s especially nice with vanilla ice cream and stays gritty and flavorful even after the ice cream melts, a little like the chocolate crumb filling in Carvel cakes.

The Amor colors (stop-sign-red, egg-yolk-yellow and bright white) remind me of two of my own best-loved childhood treats, Parle-G biscuits and McDonalds.  But the Amor logo is super-modern, with the A-M-O-R in groovy, blockish letters, and the lowercase s-i-n-g-’-s below bouncing happily up and down.  There’s a red A-M-O-R on each side of the block too, emphasizing its thickness.  This candy can be handled like a board game piece, hidden in a fist, or slipped into a pocket.  It might be the perfect size for a childhood treat.

August 20, 2013 by Nalina Moses
August 20, 2013 /Nalina Moses /Source
CANDY, FOOD, pacoca, Brasil, GRAPHIC DESIGN, PACKAGING
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